Economic downturns aren’t ever much fun, but as Adam Smith observed over two centuries ago, these cycles of paucity and plenty are a fact of life. Though none of us can say for sure when this latest slump will reverse, there are at least sure ways of stretching your cash in the meantime. Here are some penny-preserving techniques tailored to our 21st-century lives:

 

1. Plenty of people are in the habit of cutting out paper coupons, but even though many of us do some of our shopping on the Internet now, not as many of us seem to have gotten into the habit of coupon-hunting online. Sites such as CouponCabin.com, CouponMountain.com, and DealofDay.com offer thousands of current offers at merchants across the Web.

 

2. Use price-comparison websites like Shopping.com, Pricegrabber.com, mySimon.com, and Google Product Search to find the best deals online.

 

3. When you’re at a store, send a text message to 46645 (Google’s text number) and enter the letter “f” and then the name of the product you’re considering. Google will reply with a message quoting the online prices. To compare prices at stores in your area, use ShopLocal.com.

 

4. If you don’t already belong to one, consider joining a warehouse club such as Costco or Sam’s and buying in bulk. This can be especially helpful if you have a sizable family.

 

5. Buy generic instead of brand-name products. A lot of the difference is usually in the marketing hype and not the product itself, anyway.

 

6. Withdraw your money from surcharge-free ATMs, which can be located on AllpointNetwork.com and MoneyPass.com.

 

7. Buy locally-grown food at farmer’s markets or stores that sell local produce. Prices are often lower there because the food doesn’t have to be transported far.

 

8. Shop at dollar stores. You should have an easy time finding them since they’ve been popping up all over the place in the recent past.

 

9. Purchase discount prescription drugs at online pharmacies. You’ll often end up paying less than half as much for the generic medications sold at these discount prescription drug stores than you would for the same brand-name medicines at brick-and-mortar pharmacies.

 

10. If your vehicle is seven years old or older and/or worth less than $2,500, consider dropping comprehensive and collision from your insurance.  Your deductible may be approaching the value of your car anyway, in which case a major collision would send your car to the junk dealer and you to the dealership.

 

11. Keep cell-phone costs under control. Today’s kids love to send text messages, so save yourself from unexpected high bills by paying the flat monthly fee for unlimited text messaging.

 

12. Use online classifieds to find used items. Sites like CraigsList.org and Kijiji.com are great resources for finding everything you need, from pre-owned furniture to baby gear. By buying from local sellers, you can save on shipping costs as well.

 

13. Go to matinees. Matinee showings are often more reasonably-priced than peak-time showings.

 

14. Install Power Planners (see www.energycsi.com/energysmart) to lower the electricity consumption of your electrical appliances.

 

15. For your next date, plan a romantic picnic instead of going to an expensive restaurant. Pack a blanket and a cooler full of your favorite foods and you’ve got yourself an inexpensive rendezvous. Add some color with a bottle of vino.

 

16. Instead of paying for software, look for (legal) free software from places like Download.com and SourceForge.net. Depending on how you use a given type of software, the free alternatives will frequently be just as good as the paid versions.

 

17. If anyone in your house is a student, get the Student Price Card from SPCLive.com. It’s only $8.50 and it will get the holder 10% to 15% discounts in scores of participating stores.

 

18. Control your thermostat. Using a programmable thermostat to adjust the temperature will reduce energy usage when you’re sleeping and away. Prices range from $30 to $120, but you’ll cut your bill by 10% to 20%.

 

19. Consider quitting your health club. More economical options might include a gym at your work, in your building or community, or at a nearby park and rec. center.

 

20. Lower your water bill by installing low-flow showerheads and $1 toilet displacement bags.

 

21. When you go out to eat, choose waiter-less restaurants where you order at the register and pick up your own food. You’ll avoid having to pay a tip, and these types of restaurants often have more reasonable prices as well.

 

22. Buy used books. Major online book sellers offer a “buy it used” option, where you will often find books in like-new condition at substantial markdowns.

 

23. Have a friend or family member cut your hair. This works best for men and boys who like to keep their hair short and uninvolved, because someone with no experience can do as good a job as a barber using a set of clippers. Professional clippers are sold in department stores for less than the cost of some high-end haircuts.

 

24. Swap babysitting responsibilities with neighbors. Instead of paying a teenager to watch TV, send the kids to the neighbors’ place on your nights out and take their kids into your place for a few hours when they need some couple-time alone.

 

25. Replace your incandescent lightbulbs with CFLs (compact fluorescent light bulbs). They use about 1/4 as much energy, last about 10 times longer, and can now often be found on sale for approximately $1 each if you shop around.

 

 

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